Trying to make sense of Google Analytics!

digi blogsGoogle Analytics is a service provided by Google that tracks and reports website traffic. It was launched in 2005 and since then the service has become the most widely used web analytics service on the internet.

Now that the technical definition is out of the way, here is what Google Analytics can really do for you and your business!

One of the services main appealing factors is the fact that its completely free of charge. Even though its a free service, Google Analytics provides a highly competitive service when it is compared to other fee paying tools. In some instances, Google Analytics can offer even more functionalities than other similar tools.

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Businesses are able to see what keywords people are using when searching for their websites. This will enable them to increase their SEO rating. By understanding how visitors access and use your site, you can determine where visitors bounce back off your site or how you can satisfy them to ensure you are reaching the highest potential number of return visitors.

Google Analytics can also help you to determine if you are reaching your target market or if you are targeting the wrong market altogether. It allows you to identify what consumers are visiting your sites through information such as age, gender and user locations. This would allow you to optimize your market campaigns as you can be sure you are targeting the correct audience for your website.

Web content is a vital means of driving visitor traffic for your website. Without content, visitors would become disinterested as there would be fewer options for visitors to browse through. Analysing your content performance is vital so that you can identify which posts get the most social engagement and you can pinpoint which topics lead to sales.

Google Analytics will also allow you to determine how long visitors are staying on your site. If the site visit time is relatively short then visitors may not be seeing what they are looking for. By analysing how long they remain on the site before leaving you should determine how you can make your site more user friendly and accessible.

These tips will enable you and your site to excel and gain the attention it deserves all through the use of Google Analytics!

Blogging Begins – 5 top tips for bloggers

1. Write for yourself

You should write posts based on your interests and opinions. This means that by writing about what you find interesting, you will tend to write more and post blogs more often. Readers will notice your passion for your blog topics and this can be infectious, leading them to be just as excited about your posts as you are!

2. Use simple language and proofread

Don’t use over complicated language! If your audience need to use google translate just to figure out what you mean in your posts they wont be interested in your blog for long. Use simple and relate able language, don’t use text talk and ensure that you proofread each post before publishing. You should also proofread your posts a few days after as you will have a much more clinical eye compared to proofreading just after posting.

3. Keep paragraphs short and sweet

Readers won’t remain interested in your blog for long if you have long and boring paragraphs. Keeping your paragraphs short provides much easier reading for your followers and they will remain interested in the short and concise paragraphs rather than having to read through long, cluttered pages of writing.

4. Write as often as possible

Constantly try to come up with new and innovative ways to write and fill your blog posts. If readers see that you’re constantly trying to inspire others then they will be more interested in what you have to offer through your blog. Don’t neglect your creativity or your blog will suffer if you do.

5. Don’t give up!

The most successful bloggers all had to start somewhere. If you stick with your blog and make it relate able and interesting, you will eventually gain followers and find success. Success wont be over night but your hard work will pay off.