Google Analytics is a service provided by Google that tracks and reports website traffic. It was launched in 2005 and since then the service has become the most widely used web analytics service on the internet.
Now that the technical definition is out of the way, here is what Google Analytics can really do for you and your business!
One of the services main appealing factors is the fact that its completely free of charge. Even though its a free service, Google Analytics provides a highly competitive service when it is compared to other fee paying tools. In some instances, Google Analytics can offer even more functionalities than other similar tools.
Businesses are able to see what keywords people are using when searching for their websites. This will enable them to increase their SEO rating. By understanding how visitors access and use your site, you can determine where visitors bounce back off your site or how you can satisfy them to ensure you are reaching the highest potential number of return visitors.
Google Analytics can also help you to determine if you are reaching your target market or if you are targeting the wrong market altogether. It allows you to identify what consumers are visiting your sites through information such as age, gender and user locations. This would allow you to optimize your market campaigns as you can be sure you are targeting the correct audience for your website.
Web content is a vital means of driving visitor traffic for your website. Without content, visitors would become disinterested as there would be fewer options for visitors to browse through. Analysing your content performance is vital so that you can identify which posts get the most social engagement and you can pinpoint which topics lead to sales.
Google Analytics will also allow you to determine how long visitors are staying on your site. If the site visit time is relatively short then visitors may not be seeing what they are looking for. By analysing how long they remain on the site before leaving you should determine how you can make your site more user friendly and accessible.
These tips will enable you and your site to excel and gain the attention it deserves all through the use of Google Analytics!